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Wednesday, April 21, 2010

Trade shows. Paris and its region welcome the world

As the European leader in trade shows and events, the Paris Region can rely on an extraordinary level of expertise, an impressive logistics capability and the amazing cultural and tourist attraction exerted by this region worldwilde. The Paris Region has the largest exhibition capacity in Europe, with a total floor area of 620 000 m², as well as many more extensions and new construction projects in the pipeline. That’s certainly the case with the new hall now under construction at the Paris Villepinte xhibition Center, which, at 36 000 m², will increase the total covered exhibition area to 236 000 m².

The region has long been the world capital for international conventions, and will be increasing the number of options available over the longer term, with the construction of brand-new convention centers. Projects include Eurodisney, where the opening of a new center covering more than 20 000 m² will be accompanied by additional accommodation capacity in the shape of a totally new hotel, and Orly airport, which is bulding a facility of equivalent size.

The seconde great strength of our region is the fact that it hosts such an impressive number of major exhibitions: more than 400 every year. The other great attraction of Paris Region trade shows and convention is, of course, the economic power and international image of Paris an its surrounding region. As Europe(s largest marketplace, this is the preferred hub from which 490 million European consumers.

Finally, the sheer organizational quality of the trade shows and conventons held here is another powerful advantage for the region. In terms of venues, the choice on offer is very easy to understand and interpret, and has been further simplified with the grouping together under the Viparis indetity of ten major venues previously managed separately by their two owners.

Source : Paris-Region Magazine, issue 9, march 2010 www.paris-region.com

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